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  • Writer's pictureClay Winder

Top Takeaways from the 2023 Keller Williams Realty Annual Conference


As a real estate broker and owner of the Red Sign Team in Utah, attending conferences is an important part of my ongoing professional development. Recently, I had the privilege of attending the Keller Williams Realty annual real estate conference, known as the KW Family Reunion, held in Anaheim, California. With more than 10,000 KW associates from 57 countries in attendance, the event was a fantastic opportunity to connect with colleagues and industry leaders and learn about the latest trends and best practices in real estate.


Gary Keller, the founder of Keller Williams, was a key speaker at the event, hosting the CEO Summit, Vision Speech, State of the Company, and interviewing most of the keynote speakers. One of the key takeaways from Gary's speeches was the need for real estate professionals to embrace change as a strategy, not a threat. With the market turning and fewer transactions available, we need to view this as an opportunity to adjust our tactics and get our unfair share. Gary emphasized that we should be driven by the opportunity to win, not the fear of losing.

Another important point that Gary made was the need for real estate professionals to have a clear focus. When we get distracted, we fall short of our potential. Real estate professionals have four outsized opportunities, including real estate sales, real estate investing, real estate sales business, and real estate investing business. By focusing on these opportunities and lining them up like dominoes, we can build financial and professional momentum that is hard to match.


Mo Anderson, vice chair of the board of Keller Williams, also shared her story at the event. She spoke about the importance of faith and character in overcoming adversity and finding success in the industry. Mo emphasized that there is opportunity in adversity and that we should always be looking for ways to turn challenges into opportunities.



Ryan Holiday, author of several bestselling books on Stoicism, also gave an inspiring keynote at the event. He spoke about the importance of routine in protecting us from life's challenges and helping us rise above them. Ryan emphasized the need to say no when we want to say no and to protect every "yes" with a thousand "nos". He also spoke about the importance of embracing what life throws at us and making our own momentum by doing our lead generation every day.

Finally, Dr. Layne Norton shared his story and provided data-supported answers to questions about health. He emphasized the importance of never giving up on something we are passionate about and being responsible for our own health and well-being.



Attending the KW Family Reunion was a fantastic opportunity to learn from industry leaders and connect with colleagues from around the world. As an experienced broker and owner of the Red Sign Team in Utah, I am committed to using the knowledge I gained at the conference to provide great consulting to my clients when making real estate sales decisions. Whether you are looking to buy or sell a property, I have the expertise and knowledge to help you make the most of every opportunity in the market. So why not work with me and see what we can achieve together?

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